Clay Deal

500 S. Hillsdale | Peoria, IL 61604 | (309) 648-4327

Experienced Marketing Professional

Sales Leader | Marketing Innovator

Marketing and sales leader with expertise in all facets of social media promotion, traditional print, and television media. Skilled in collaborating with all members of the organization to increase sales and profit margins. Instrumental in streamlining and improving processes, enhancing productivity and implementing technology solutions.  Proficient in MS Office and iWorks Experience in HTML, CSS, WordPress and Photoshop.

§  Consultative Sales

§  Digital Marketing

§  Print Media Marketing

§  Industry Networking

§  WordPress Proficiency

§  Competitive Intelligence

§  Business Development

§  Integrity-Based Selling

§  Sales Cycle Compression

§  Tactful Closer

§  Sales Management

§  Marketing Expert

Professional Experience

Simantel GroupPeoria, IL                                                                                                      2016 – Present

  • Digital Strategy Team
    • Story & accomplishments happening in real time!!!

DOMOR EQUIPMENT, Peoria, IL                                                                                                      2014 – 2016

Director of Sales and Marketing

  • Increased revenue by 20% and doubled sales leads by revamping company website, building a product specific micro-site and establishing social media advertising.
  • Doubled the size of the equipment vendor network by creating a “Tiered Approach” to create and continue relationships between other companies and suppliers.
  • Mentor, motivate, and lead two sales employees.

DOUBLE A’s PIZZA-SPORTS BAR & GRILL, Peoria, IL                                                                 2013 – Present

Marketing Advisor

  • Slashed excess spend on ineffective traditional marketing techniques.
  • Created new ad buys, ideas for promotions which helped increased awareness from new customers.
  • Spearheaded multiple digital advertising initiatives with 3-party vendors.

XAPSIS INTERGRATED MARKETING, Peoria, IL                                                                                2011 – 2014

Sales Manager

  • Designed sales manual, training materials, and cold call scripts, defined performance metrics, and provided mentoring and leadership for all current and future Integrated Marketing Specialists.
  • Created new sales bundles combining digital and traditional media to increase revenue and to keep the company on the cutting edge of advertising.
  • Increased client base by 180% over 2.5 years.
  • Set single highest monthly revenue total in the history of the company.

XAPSIS INTERGRATED MARKETING, Peoria, IL                                                                                2011 – 2014

Integrated Marketing Specialist

  • Exceeded sales goals for six consecutive months, which led Xaspis to a record-breaking year of sales and profits.
  • Lead strategic marketing sessions for client projects to identify the target market, buying drivers of the stated market, crucial services of the client, sustainable competitive advantages of the client, and assist in identifying strengths and weaknesses of local and national competitors.
  • Found new and cultivated older business leads by planning and launching a business networking group for small to mid-sized businesses in Central Illinois.


Caterpillar, Peoria, IL                                                                                                                                2006-2009

CPS Team Lead/Test Tech

  • 6-Sigma Green & Yellow Belt Certified.
  • Led audits of standard work procedures to optimize processes for safety and timeliness.
  • Passed certification for Quality Inspector IV.
  • Laid-off in 2009 with 850 other individuals from Mossville, IL plant. Returned to school and completed Associates and two Bachelors’ degrees in two years.


Finish Line Ford, Peoria, IL                                                                                                                   2005 – 2006

Sales Consultant

  • Led dealership in overall sales volume multiple times.
  • Number one ranked sales consultant in the region for Customer Satisfaction scores for new car purchases for multiple periods.
  • Achieved status of Ford Master Certified Sales Consultant.
  • Assisted Finish Line Ford team in several sales contest victories for off-site events.




Education & Credentials

Bachelor of Science in Marketing, Bradley University, Peoria, IL 2011

Bachelor of Science in Business Management, Bradley University, Peoria, IL 2011

Associates of Science in Business, Central Illinois College, Peoria, IL 2009

Licensed Real Estate Broker, Illinois Department of Financial and Professional Regulation 2015